Mercedes-Benz – iPad negli Showrooms

Other companies using the iPad at work include Daimler’s Mercedes-Benz. Sales representatives in 40 U.S. dealerships in late May began using iPads on showroom floors to order on-the-spot financing options for customers, says Andreas Hinrichs, vice-president of marketing at Mercedes-Benz Financial. In October, Mercedes-Benz had released an application for the iPhone that lets customers manage accounts and make payments. Up to now, customers have made $5 million in car payments through the application, Hinrichs says. The company now is considering doling out iPads to all of its 350 U.S. dealerships.

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